FWD relocates Cagayan de Oro business hub to better serve Filipino customers
22 March 2023, Manila, Philippines – FWD Life Insurance (“FWD”) has relocated its Cagayan de Oro (CDO) business hub, the first ever FWD branch outside Metro Manila, to the second level of SM City Cagayan de Oro Uptown. In celebration, FWD treated the City of Golden Friendship and the Kagay-anons with a series of activities geared toward nation-building.
“The relocation of our CDO business hub aligns with our objective to reach more Filipinos by providing them with access to life protection and addressing their financial needs as they pursue their life goals. As such, we’re reinforcing our commitment to Northern Mindanao for the higher purpose of contributing to nation-building through financial inclusion and poverty alleviation, while providing innovative financial products and job opportunities,” said Antonio Manuel “Jumbing” De Rosas, FWD PH President and Chief Executive Officer.
FWD CDO business hub ribbon-cutting ceremony. Shown in photo (L-R) Roche Vandenberghe (FWD PH Chief Marketing & Digital Business Officer); Jun Marasigan (former FWD PH Chief Agency Officer); Adnelle Valeza (FWD PH Chief Agency Officer); Li Hao Zhuang (Group Chief of Distribution Strategy); Binayak Dutta (Group Managing Director of Emerging Markets & Group Chief Distribution Officer); Antonio Manuel "Jumbing" De Rosas (FWD PH President and CEO); and Jasper Cheng (FWD PH Chief Financial Officer).
FWD welcomed guests through Cocktails and Conversations with FWD, where key executives interacted with customers to discuss FWD’s commitment to boosting financial inclusion and protection in CDO. They also shared notable company highlights in 2022, as well as its goals for the city, further demonstrating that customers are part of FWD CDO’s growth story.
“It’s a milestone year as we’re celebrating our 10th anniversary as FWD Group – 9 years here in the Philippines – and we’ve only just begun. We at FWD appreciate our customers who put their faith in us. We look forward to strengthening our relationship with the CDO community, and we’re confident that the CDO Hub will be a success,” said Adnelle Valeza, FWD PH Chief Agency Officer.
In full force. FWD executives and CDO agency sales team celebrate the launch of the newly relocated FWD CDO business hub.
FWD also conducted Get Set with FWD, a business program for 60 aspiring financial wealth planners in CDO. FWD executives and trained professionals talked about the insurance industry, the FWD brand, and the company’s best-in-class sales agency that leads the brand vision to changing the way people feel about insurance through innovative products and using technology for a seamless customer experience.
Prior to the grand opening, FWD, through Innovation Think Tank, engaged in conversation with the young generation of CDO to empower them to become better leaders of the future. The participants conceptualized innovative solutions for several identified societal challenges. The activity also tested their skills in branding, local area marketing and distribution, and utilizing digital channels and products.
A vibrant welcome. FWD PH marked its new milestone with a flash mob and human parade led by XTATIC CDO dancers.
FWD has been in CDO since 2015 and was FWD PH’s first venture outside of Metro Manila. FWD PH currently has 18 branches nationwide. To find an FWD business hub near you, visit fwd.com.ph/branch-locator. For more information about FWD Life Insurance and its wealth of offerings, check out fwd.com.ph.
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About FWD Life Insurance
FWD Life Insurance Corporation (FWD Life Insurance) launched its commercial operations in September 2014. As of end-2021, FWD Life Insurance ranks 3rd and 5th in terms of Paid-up Capital1 and Total Premium Income2, respectively in the Philippines.
FWD Group is a pan-Asian life insurance business with more than 10 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.
For more information, please visit fwd.com.ph.
1 www.insurance.gov.ph > Statistics > Life > 2021 > Based on Paid-Up Capital
2 www.insurance.gov.ph > Statistics > Life > 2021 > Based on Total Premium Income
