Pinoy Money Master, the first of its kind in the Philippines, engages with viewers online by teaching them how to handle finances in an entertaining way. Imagine a TV quiz show, but focused on money matters, in a platform that is easily accessible by the whole nation.

The World Bank reports that in 2022, only 25% of adult Filipinos have sufficient financial literacy. In the same year, less than 2% of the population availed insurance which is one of the lowest rates in Southeast Asia. Beforehand, a 2019 Bangko Sentral ng Pilipinas (BSP) Financial Inclusion survey also showed that 41% of Filipinos can answer only 1 of 3 financial literacy questions correctly, and a meager 8% can answer all three.

“Everyone should have access to financial skills and knowledge, and be the masters of their own money. The world of finance is continuously evolving and we want Filipinos, especially the next generation, to succeed building their wealth and financial freedom,” shares FWD Philippines President and CEO Manuel “Jumbing” De Rosas.

“Pera wiser, para happier” is the main takeaway as the gameshow aims to teach Filipinos that a sustainable financial future is always within reach, which gives more room to celebrate living. Through Pinoy Money Master, FWD Philippines aims to demystify money and make financial literacy relatable, fun, and innovative through digital content rooted in Filipino pop culture.

The game show is a battle of the generations—where Gen Zs, Millennials, and Gen Xers outwit and outmatch each other to claim up to PhP100,000, life insurance, and the bragging rights to be dubbed as the Pinoy Money Master. The first three episodes feature social media influencers like Inka Magnaye, Stanley Chi, and Nicko Sia, who team up with a group of Filipino contestants to see which of the three generations reign supreme.

Livestreamed via FWD’s Facebook page, viewers can also participate and win special prizes from each episode, including cash, smart watches, and vouchers for shopping and travel. Just by liking the episode, commenting answers to the game questions, and sharing the video livestream, one can be qualified to win a post-show raffle for PhP25,000.

FWD Philippines Chief Marketing & Digital Business Officer Roche Vandenberghe shares how FWD hopes the gameshow will drive more people to gain more financial know-hows. “With the Filipinos’ love for amusing gameshows, Pinoy Money Master is set to provide fun and positive entertainment while promoting financial literacy in a more engaging way,” said Roche.

The pilot episode of Pinoy Money Master is now available for streaming on FWD’s Facebook page. Stay tuned for upcoming episodes on September 6 and 27.

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About FWD Life Philippines 

FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital¹ and New Business Annual Premium Equivalent², respectively.

FWD Group is a pan-Asian life insurance business with more than 10 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD reached its 10th anniversary in 2023. The company is focused on making the insurance journey simpler, faster, and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

For more information, please visit fwd.com.ph. 

¹ www.insurance.gov.ph > Data > Statistics > Life Insurance Companies > 2022 > Based on Paid-Up Capital
² www.insurance.gov.ph > Data > Statistics > Life Insurance Companies > 2022 > Based on New Business Annual Premium Equivalent