FWD Philippines and JA Philippines launch financial literacy program to give the next generation a head start on money and finances

JA SparktheDream is a financial literacy program that integrates financial, social, and life skills education to help boost financial literacy in the country. As part of FWD Group’s 10^th anniversary year community initiatives, the program aims to benefit 25,000 students across Asia-Pacific by 2024.

“Nation-building starts with the young, and we hope to make a difference with our student participants of the program to help them learn and become their best selves, and in turn share that spark with their families and communities,” FWD Philippines President & CEO, Antonio “Jumbing” De Rosas shared how early education is crucial for building a financially savvy future in the Philippines.

The JA SparktheDream program consists of three areas: financial awareness, financial capability, and economic and social inclusion. Students will develop their financial literacy skills through financial management lessons led by FWD volunteers, interactive online learning platform, family activities, and community engagement.

“There are skills, habits and mindsets that take root most effectively if the seeds are planted early on. There is a sense of empowerment that comes with knowing you can make choices in life that can positively impact yourselves, your families and the broader community,” JA Asia Pacific President and CEO, Maziar Sabet shares on the program’s focus on young learners.

As part of JA SparktheDream, students will also participate in a regional social innovation showcase, where they work with FWD volunteers, parents, teachers and each other to identify and address a local issue. The outstanding teams will represent Philippines and participate in the JA SparktheDream Social Challenge with students from Hong Kong, Indonesia, Japan, Singapore, Thailand, and Vietnam.

With the commitment to reach out to young people, FWD also partnered with UMG Philippines and tapped The Voice Kids Season 2 Grand Champion Elha Nympha to launch a new single “Spark the Dream,” which debuted during the event. The young singer is known for her life story and has made it her mission to inspire others to nurture their own dreams.

“As the insurer of the next generation, FWD is always exploring creative and innovative ways to promote financial literacy and inclusion with young people and enable them to secure their best future,” said FWD Philippines Chief Marketing and Digital Business Officer, Roche Vandenberghe.

JA SparktheDream is just one of the many programs that FWD Life Insurance has in store for 2023. To learn more about the initiative, visit ph.jasparkthedream.org.

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About FWD Life Philippines 

FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital¹ and New Business Annual Premium Equivalent², respectively.

FWD Group is a pan-Asian life insurance business with more than 10 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

For more information, please visit fwd.com.ph. 

1 www.insurance.gov.ph > Data > Statistics > Life Insurance Companies > 2022 > Based on Paid-Up Capital
2 www.insurance.gov.ph > Data > Statistics > Life Insurance Companies > 2022 > Based on New Business Annual Premium Equivalent

About JA Philippines 

Junior Achievement of the Philippines Incorporated (JA Philippines) was organized on January 13, 1969 with the purpose of uplifting the education of young Filipinos by building on the outstanding success of Junior Achievement Inc.

JA Asia Pacific is a member of JA Worldwide, one of the world’s largest youth-serving NGOs dedicated to preparing young people for employment and entrepreneurship. With the Asia Pacific region being home to 60% of the world’s youth, JA Asia Pacific aims to empower young people to benefit from and contribute to the region’s economic development and to create a positive impact in their lives and communities.

For more than 100 years, JA has delivered hands-on, experiential learning in work readiness, financial literacy, and entrepreneurship. We create pathways for employability, job creation and financial success.

For more information please visit japhilippines.org.