FWD Life Philippines champions FitFil National Weight Loss Challenge

21 June 2017, Philippines – FWD Life Philippines, the country’s most exciting insurance brand, proudly supports the Fit Filipino (FitFil) Movement’s National Weight Loss Challenge. The challenge, spearheaded by fitness coaches Jim and Toni Saret (“Biggest Loser Philippines Season 2”), aims to get the country moving in the name of health and wellness, with the goal of collectively losing 1 million pounds during the campaign period of June 6 to December 5, 2017.

“As an insurance industry pioneer in the space of health and wellness, FWD Life Philippines is delighted to partner with the FitFilipino Movement and coaches Jim and Toni to inspire Filipinos in leading healthier lives with a series of fitness-centered events,” said FWD Life Philippines Head of Marketing Rochelle Vandenberghe. “Through our Live to Move fitness parties in collaboration with FitFil and the challenge’s partners, we hope to inspire a new wave of awareness for the health benefits of keeping fit. For us at FWD, living life to the fullest starts with being healthy.”

Top celebrity fitness coach and FitFilipino movement founder Jim Saret said, “We have been working with FWD for over two years and their #GetReadyToLive brand attitude serves as one of the strong pillars of the National Weight Loss Challenge. We are excited to bring to life the country’s biggest health and wellness campaign as we challenge Filipinos to collectively lose one million pounds!”

“Through this advocacy and movement, our goal is to spread the message that being fit and well starts with a simple commitment, encouraging everyone to take ownership of their health and join us in getting fit,” said Jim Saret.

Live to Move fitness party slated on June 24

FWD is launching the Live to Move health and wellness program with a fun and energy-packed fitness party on June 24 at Central Park, SM by the Bay, Mall of Asia. Along with some of the country’s top fitness coaches, Jim and Toni Saret will be leading the workout program centered around the four-minute metabolic fitness (metafit) routine, the FWD Motion. The program starts at 5pm, and event registration is free.

“We invite everyone to join us as we continue spreading the word about the FitFil National Weight Loss Challenge with FWD’s Live to Move fitness party on June 24,” Jim Saret said. “We guarantee it will be a fun-filled and different experience, with various activities such as zumba, hip-hop, TRX, kickboxing, and cardio, among others.”

The FitFil National Weight Loss Challenge is supported by the country’s premier medical organizations led by the Philippine Medical Association (PMA), the country’s umbrella organization for medical practitioners, as well as Philippine Heart Association (PHA), Food & Nutrition Research Institute (FNRI), Nutritionist-Dietitians' Association of the Philippines (NDAP), and Philippine Nurses Association (PNA). The Philippine National Police (PNP), Department of Science and Technology (DOST), various universities, local government units (LGUs), fitness clubs, and numerous corporations have likewise pledged their support to the challenge.

- End -

About FWD Philippines

FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. After its second full year of operations in 2016, FWD ranked #12 in total premium income, up one notch from previous year, according to the Insurance Commission’s report.1

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, and Japan, offering life and medical insurance, general insurance, and employee benefits across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group. In the Philippines, FWD has nine business hubs located in key cities nationwide with its headquarters in Bonifacio Global City in Taguig.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.

For more information please visit fwd.com.ph.  

¹www.insurance.gov.ph > Statistics > 2017 > Based on Premium Income

Media Inquiries