Pinoy Money Master: Changing the game with a gameshow

If you consider yourself good with money matters, have a “sure ball” budget hack or two, and are usually the treasurer in any group of friends and peers, then put those smarts to use. Hit up FWD’s Facebook on Friday Aug. 16 -- and play along for the chance to bag big cash!

This is what FWD Life Insurance has in store for every Filipino who wants to learn more, do more with money. Pinoy Money Master is the very first of its kind in the Philippines to create a fun, memorable financial literacy learning program by doing it as a gameshow.

Financial wellness and nation building

Why is FWD making this effort? Because the company supports nation-building through financial literacy and inclusion.

According to a World Bank report taken from the S&P Global Financial Literacy Survey, the Philippines’ financial literacy rate is only 25%, one of the lowest in Southeast Asia. As we all know, with low financial literacy comes the gaps and risks to the financial health and future of many Filipinos.

With Pinoy Money Master, FWD aims to demystify money and make financial literacy relatable, fun, and innovative through digital content rooted in Filipino pop culture.

Filipinos love gameshows

As the brand that aims to change how people feel about insurance, FWD is now also changing many Filipinos’ first introductions to financial literacy—through a fun learning gameshow. Imagine your favorite TV quiz show as a kid, but now focused on money matters, in a platform that can get the whole nation engaged!

Pera wiser para happier

Pinoy Money Master is a great way to achieve financial inclusion. When you know a sustainable financial future is within your reach, you face every day with less stress and worries in life. And when you’re less stressed, there’s more room to enjoy life with more happiness—to celebrate living with less money worries.

Watch social media stars compete for up to PhP100,000 – and win prizes for yourself too.

When nine social media influencers team up with a group of regular-Pinoy contestants, expect the unexpected. At stake is Php 100,000, FREE insurance, and the bragging right to be called Pinoy Money Master! 

Battle of the generations

It’s going to be a close and fun battle between Gen Zs, Millennials, and Gen Xers. Are you ready to represent your generation? By the end of the game, we’ll see which of the three generations reign supreme.

Livestreaming – play along to win cash and other cool prizes

Livestreamed on Facebook to bring learning across our islands, fans who are watching can win too. You know the drill: like, comment, and share with friends, or answer the special questions asked to live viewers. For each episode, viewers who join the fun can win cash, Samsung Watch Galaxy 5s, and shopping and travel vouchers.

Win P25,000 in the post-show raffle

Just like, comment, and share the videos, and answer the livestream host’s questions correctly. You’ll qualify in the post show raffle for a chance to win P25,000.

Ready. Set. Game!

Pinoy Money Master is a one-of-a-kind campaign in its approach to financial literacy. Less intimidating, more exciting, learning by having fun— that’s so Pinoy in many ways. After all, Filipinos are known for our love of entertainment, especially mentally engaging and amusing game shows. Fun. Positive. Bright. Just like FWD itself. That’s what makes the show stand out.

So, save the date – Friday August 16, Pinoy Money Master coming at you streamed from FWD’s Facebook channel. Don’t forget to bring your game face online and win exciting prizes. Let the fun begin!